Helping others avoid mistakes 

About Principles

Our CEO is Paul MacRae, however, all the team are very experienced business people with their own stories. We fit the right people to the tasks and part of Paul's role is to do the initial investigation of requirements to establish if we're the right fit for your organisation. You'll find that we are good listeners and that we enjoy what we do. If we don't think we can do a particular job, we'll quickly identify that to you and hopefully suggest some other people with relevant experience. Paul's background is available via his LinkedIn profile below, and he is very happy to have an obligation free video chat with you to confirm that you are comfortable with our team's skill set. We mainly work in Australia and New Zealand, however, we have international experience and relevant contacts around the world.

Our focus is on diversity of engagements and of the team as we believe this keeps us on the path of life long learning. We look forward to meeting you and helping you. Please feel free to reach out with any questions.

Our experience crosses most sectors that, usually, employ many people where the human capital is the major expense to the organisation. Specifically, we feel most experienced in the sectors outlined below.

Paul MacRae Director (ASX:FCT) and agile strategist at startup to multi-national level Brisbane, Queensland, Australia
Paul MacRae, CEO

  • Corporate
  • Banking, Insurance and Finance
  • Travel
  • Telecommunications
  • IT Services and Software
  • Legal Industry
  • Retail
  • Cyber Security
  • Government & Education
  • Local
  • State
  • Federal
  • Education
  • Health and Community Services
  • Large Administration
  • NFP – all areas
  • Sports

They are pragmatic, grounded and responsive.

I would recommend Principles to any organisation facing complex challenges.

Board Member at Utilities Company